Vintage Polaroid SX-70

I came across this lovely ad from the 70’s, made by Eames for Polaroid, for the jewel in their camera crown, the SX-70. 

The ad is as gorgeous as the camera itself, and shows so clearly how the camera itself works – that’s a rarity nowadays, with digital cameras being effectively closed boxes. I have a 210 Land Camera myself, this has inspired me to go out and get some more practice with it. I’ll also be keeping my eye out for an SX-70 in good condition, of course… 🙂

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